The three P’s of branding
This is by no means definitive, but as Dominik Prinz explains in this article for Branding Magazine, the three P’s (People, Purpose and Participation) are a must for any organisation that is looking to build an engaging brand.
Reading this also reminded me of a talk I was asked to give to a group of primary school children as a way of introducing them to branding and design. Some of the pupils were considerably younger than the boy in the article, 13, and so it was quite a challenge to break down a subject that can be very complex at times into a series of understandable points. You can read more about that talk here and find Domink’s full article here.